Charli XCX Stars in New JW Anderson Campaign

What better match is there than an it-girl with an it-bag? It seems JW Anderson agrees, choosing Charli XCX as the latest face of their Bumper Bag campaign. Already approved by the likes of Dua Lipa, the SS22 bag is now available in a vibrant set of new colourways.

First launched for Spring/Summer 22, the Bumper and Bumper Moon bags are inspired by travel pillows and balloons. Evident in their design, the puffy shape is constructed using neoprene tubing, celebrating extreme proportions.

Shot by Conor Cunningham and creatively directed by Jonathan Anderson himself, the campaign imagery plays with this idea of exaggerated proportion. Both silhouettes have been reimagined for the Pre-Fall 2022 season in colorways of “Toffee and Lilac,” “Bubble-Gum Pink and Blue” and “Post Box Red and Black.” Made from an ultra-high shine, glossy calf-leather, each bag also boasts gold logo embossing, golden hardware and a nappa lamb leather lining.