'CRASH' star, Charli XCX, features in JW Anderson's latest campaign, showcasing their Bumper Bag collection.

What better match is there than an it-girl with an it-bag? It seems JW Anderson agrees, choosing Charli XCX as the latest face of their Bumper Bag campaign. Already approved by the likes of Dua Lipa, the SS22 bag is now available in a vibrant set of new colourways.

 

First launched for Spring/Summer 22, the Bumper and Bumper Moon bags are inspired by travel pillows and balloons. Evident in their design, the puffy shape is constructed using neoprene tubing, celebrating extreme proportions.

Shot by Conor Cunningham and creatively directed by Jonathan Anderson himself, the campaign imagery plays with this idea of exaggerated proportion. Both silhouettes have been reimagined for the Pre-Fall 2022 season in colorways of “Toffee and Lilac,” “Bubble-Gum Pink and Blue” and “Post Box Red and Black.” Made from an ultra-high shine, glossy calf-leather, each bag also boasts gold logo embossing, golden hardware and a nappa lamb leather lining.

 

The new Bumper Bags are available to shop on the JW Anderson website and from the London store.

Related Articles

Marc Jacobs’ Heaven Taps Charli XCX and Doja Cat

We're in Y2K heaven, as Marc Jacobs' brand launches a new star-studded campaign featuring the likes of Pamela Anderson, Doja Cat and Charli XCX.

Notion Now: Rina Sawayama, Fred Again.. & Charli XCX

This week on Notion Now, enjoy new cuts from Rina Sawayama, Fred Again.., Charli XCX, Effy, Matilda Mann, Sampa the Great, and more.

Notion Now: Charli XCX, Mahalia and Normani

On this week's Notion Now, enjoy new tunes from Charli XCX, Mahalia, Normani, and more.