'CRASH' star, Charli XCX, features in JW Anderson's latest campaign, showcasing their Bumper Bag collection.

What better match is there than an it-girl with an it-bag? It seems JW Anderson agrees, choosing Charli XCX as the latest face of their Bumper Bag campaign. Already approved by the likes of Dua Lipa, the SS22 bag is now available in a vibrant set of new colourways.


First launched for Spring/Summer 22, the Bumper and Bumper Moon bags are inspired by travel pillows and balloons. Evident in their design, the puffy shape is constructed using neoprene tubing, celebrating extreme proportions.

Shot by Conor Cunningham and creatively directed by Jonathan Anderson himself, the campaign imagery plays with this idea of exaggerated proportion. Both silhouettes have been reimagined for the Pre-Fall 2022 season in colorways of “Toffee and Lilac,” “Bubble-Gum Pink and Blue” and “Post Box Red and Black.” Made from an ultra-high shine, glossy calf-leather, each bag also boasts gold logo embossing, golden hardware and a nappa lamb leather lining.


The new Bumper Bags are available to shop on the JW Anderson website and from the London store.

Related Articles

Dress Code: Celebrating brat with Charli XCX Fans and Pop Never Dies

Taking over The Lexington last night, DJ hellomtthw's Pop Never Dies celebrated the release of Charli XCX's brat in true Angels fashion, with a very special surprise guest.

10Trax: Anthems That Shaped Charli XCX’s Sound

To mark the release of our favourite pop diva Charli XCX's new album, BRAT, we analyse some belters that we believe inspires her sound.

Y/Project AW24 Puts Its Loyal Fans First

Trading in a costly runway for a lookbook, Glenn Martens marks his ten-year tenure at Y/Project with futuristic designs and fabulous fans, from Charli XCX to Mia Khalifa.