- Words Tom Fogden
- Photography James Parrett
- Production Studio Notion
A lot of UK rappers take a while to find their own style but Deema, at just 20 years old, is already crafting a unique style and sound.
Coming out of Brockley, Deema cut his musical teeth with The Square, a Lewisham-based grime collective which touts Novelist and Elf Kid amongst its former members. But Deema has branched out on his own and is all the better for it.
His debut EP ‘CHEW YOUR FOOD,’ produced by Dom Valentio (another Square alumnus) jumps around with heavy-hitting grime-influenced tracks such as “HASH BROWN” and “SE4” before switching to tracks with beats transported straight from 1990s New York.
Deema’s lyrical style, which mixes witty one-liners with attention-grabbing hooks, means that you’re unlikely to mistake him for another UK rapper – a fact even more impressive when you consider he hasn’t been writing songs for that long.
From even a cursory listen, it should become clear that Deema isn’t trying to be like everyone else. His confident delivery, paired with the exciting and unique beats, mean that Deema is an MC worth keeping more than just an eye on – he’ll be taking his bangers from SE4 around the world before you know it.
You started your music career as part of the Lewisham grime collective, The Square. How instrumental was that in terms of shaping your sound and making you the artist you are today?
Who are some of your biggest musical inspirations?
‘CHEW YOUR FOOD’ has a real bouncy vibe to it. Did you set out to capture that when creating the project
What’s your favourite line from the EP?
“Big business, I ain’t got no money though / Need the money like a fat cat with them tummy rolls.” – “SE4”
In terms of the project’s lyrical content, where did you draw your inspiration from? Is there anything in particular you wanted to get off your chest or let people know about you through the music?
Give me a window into your writing process – how do you write and create a song?
You’ve previously collaborated with David Armada and Kish! and Indian Queens. Who would you like to work with next?
I have a big list I put together the other day actually and an even bigger one in my head with a lot of out of reach names [laughs]. For now, I’d like to collaborate as much as I can with my peers and friends of friends or people at similar stages in their careers as me. I want to work with people in Kish’s 237 collective but I also would love an Anderson .Paak feature or Little Simz!
For someone who might not have heard your music before – tell us why should people listen to Deema.
What do you hope to have achieved in five years?