- Words Solly Warner
- Photography Mario Sorrenti
Pop superstar, Dua Lipa, stars in the latest PUMA campaign for their all-new Suede Mayu.
PUMA’s new silhouette transforms the iconic Suede with a high fashion makeover. Suede Mayu is a chic take on a classic, playing with exaggerated proportions, a wrapped platform midsole, and playful colours.
As the face of the new silhouette, Dua Lipa plays dress-up, captured in a stylish dressing room for this campaign. “I love a platform that works across so many looks, day to night,” says Dua. “The Suede Mayu is so versatile, it’s the perfect everyday shoe!”
While keeping the original sleek suede upper as a cue from the archive design, the tooling has been completely re-designed. Pumping up the proportions of the platform creates a more contemporary and extraverted look, pushing forward the original court DNA of the shoe.
The Suede Mayu comes in a variety of colours including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options. The reimagined design is also part of PUMA’s ‘She Moves Us’ platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world.
The Suede Mayu is available at PUMA.com, PUMA stores and select retailers now.