Pop superstar, Dua Lipa, stars in the latest PUMA campaign for their all-new Suede Mayu.

PUMA’s new silhouette transforms the iconic Suede with a high fashion makeover. Suede Mayu is a chic take on a classic, playing with exaggerated proportions, a wrapped platform midsole, and playful colours.

 

As the face of the new silhouette, Dua Lipa plays dress-up, captured in a stylish dressing room for this campaign. “I love a platform that works across so many looks, day to night,” says Dua. “The Suede Mayu is so versatile, it’s the perfect everyday shoe!”

 

While keeping the original sleek suede upper as a cue from the archive design, the tooling has been completely re-designed. Pumping up the proportions of the platform creates a more contemporary and extraverted look, pushing forward the original court DNA of the shoe.

The Suede Mayu comes in a variety of colours including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options. The reimagined design is also part of PUMA’s ‘She Moves Us’ platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world.

 

The Suede Mayu is available at PUMA.com, PUMA stores and select retailers now.

Tags

Related Articles

For Dua Lipa and Versace, It’s A Hot Girl Summer

Dua Lipa’s debut Versace collection is made by party girls for party girls, with summer nights in mind.

Puma x AMI Returns for Round Two

After the success of their collaboration earlier this year, Puma have once again joined Parisian house AMI for a collection fronted by GIVĒON and Quannah Chasinghorse.

Kim Kardashian and Dua Lipa Walk at Balenciaga Couture

Kim Kardashian, Dua Lipa, Nicole Kidman, Naomi Campbell, and...Christine Quinn all walked at Balenciaga's 51st Couture Collection.