Ink addicts and Y2K-ers unite: Ed Hardy's just dropped its skull-heavy new seasonal offering.

Born out of a love for traditional tattoos, American Y2K frontrunner Ed Hardy has always put artistry at the core of everything it creates. And its SS23 collection is no different, sticking to its much-loved Y2K roots for inspiration. In the midst of the 2000s fashion revival, tattoo artist and founder Don Ed Hardy’s flaming skulls and dragon designs are just what the trend is calling for.


The collection contrasts Hardy’s old-school art with modern loungewear silhouettes, alongside a range of vintage-inspired reworks. Distressed prints and dye techniques give the drop its distinctly nostalgic feel. And, no Ed Hardy line would be complete without the brand’s signature denim, cargo, and trucker caps – which return in full force for SS23. 


From mesh cropped tees to a heavy focus on Barbie pink, Ed Hardy’s promising Y2K in full throttle this season.

Available to buy now, shop Ed Hardy’s SS23 collection over on the site, here.


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