In collaboration with
- Words Isabelle Cassidy
With the Y2K resurgence not going anywhere, Ed Hardy's vintage reboot collection will fulfill all your millennial fashion desires.
With recent fans including the likes of Addison Rae and Bella Hadid, Ed Hardy are one of the noughties IT-brands of the moment providing signature tattoo-inspired prints and trucker caps to help you live your Gen-Z fantasy.
Their most recent vintage-inspired reboot focuses on the looks that made the label famous first-time round, taking inspiration from old Ed Hardy faves like denim jackets and logo sweatpants.
With a men’s and women’s collection, there’s something for everyone, ranging from soft pastels to darker hues. The offering includes cropped tops, trucker caps, mesh tops, mini-dresses, plus stonewash denim jeans and jackets alongside a variety of additional standouts, all featuring the brand’s iconic tattoo-inspired logo and prints.
The collection also includes a chunky trainer drop to coordinate your full Ed Hardy fit.
Prices start from £30, with the new collection available at www.edhardyofficial.co.uk