The Fender Next programme, providing vital support to rising artists, has announced its 2022 selection of 25 artists, which include Wet Leg and Self Esteem.

Fender is an iconic name in the music industry, with their guitars having built some of the biggest careers around. Always looking to spot and support the next wave of global talent, the company has announced the return of their Fender Next programme, which provides vital support and promotion for those who need it the most.

 

Past beneficiaries of the programme, which entails free Fender gear alongside thorough promotion on Fender’s social media platforms, have included Sam Fender, Holly Humberstone and Little Simz, indicating the depth of talent it’s invested in.

 

As Fender Next continues to evolve, guided by its tenets of equality and platforming for all, it has named its fourth annual crop of artists to receive Fender support. The list, which comprises 25 artists, spans the globe, with each continent represented (aside from Antarctica, but you can’t have everything), and includes some of the most chatted-about rising stars in the industry, including Wet Leg and Self Esteem. Dive into the full list, and the countries they originate from, below:

  • 100 Gecs (USA)

  • Alewya (UK)

  • Anly (Japan)

  • Bruses (Mexico)

  • Budjerah (Australia/Aboriginal)

  • Chris Renzema (USA)

  • Claud (USA)

  • Dijon (USA)

  • Dylan (UK)

  • Ed Maverick (Mexico)

  • Fool and Idiot (Taiwan)

  • Ian Munsick (USA)

  • INK (USA)

  • Jun Xiao (Mainland China)

  • MAY-A (Australia)

  • Mereba (USA)

  • Paris Texas (USA)

  • Ryokuoushoku Shakai (Japan)

  • Self Esteem (UK)

  • Shannon Lauren Callihan (USA)

  • Still Woozy (USA)

  • Teezo Touchdown (USA)

  • The Cavemen. (Nigeria)

  • The Linda Lindas (USA)

  • Wet Leg (UK)

 

Those 25 lucky artists will receive the full benefits of the programme, which include:

  • Access to guitars, amps, effects pedals, accessories and audio equipment serving artist needs across the signal chain. Products will include Acoustasonic® , Player Plus, HammertoneTM Effects pedals, Tonemaster®  amps, Fender®  swag and other soon-to-be-announced instruments.

  • Amplification from Fender’s industry-leading marketing efforts will bring fans even closer to their favorite artists through social media and creative ad campaigns. Select artists will get an “Artist Check-in” video produced for Fender’s YouTube channel; Instagram takeovers; PR/communications support; the opportunity to be featured in Fender marketing launches and ads; or a  “Fender Sessions” video  featuring intimate performances and conversations.

  • Inclusion on  Fender official  playlists through music streaming services like Spotify, Apple  Music and more.

 

Fender CMO Evan Jones, celebrates the announcement, “We’ve continued to invest in all aspects of the artist experience offering the full suite of Fender support to new players and veteran guitarists alike. The 2022 Fender Next class is an exceedingly creative bunch that represents a diverse span of musical genres. Each artist has found unique ways to connect with audiences to share their talent with the world. Like many Fender Next artists who have come before them, these acts will go on to lead and define the industry and it’s our honor to help them pilot their legacies.”

 

With a diverse, majority female approach indicating the breadth of talent encouraged by Fender, the same bright futures received by past beneficiaries surely await this year’s crop.

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