Enigmatic icon Frank Ocean has announced his very own independent luxury brand Homer, and he's already teased a collaboration with Prada.

Designed in New York and handmade in Italy, the debut collection will be available exclusively at the label’s newly opened New York store at 70-74 Bowery. Inspired by “childhood obsessions” and “heritage as a fantasy”, the designs are playful, offering sophisticated iterations of childlike toys.


Alongside standout luxury jewellery pieces, handcrafted using 18 karat gold, recycled sterling silver, hand-painted enamel, and exclusive American lab-grown diamonds, the inaugural assortment includes silk scarves printed with contrasting hues and shapes that mirror those seen in the jewellery line.

And that’s not all… It seems to appear that a Homer x Prada collaboration is on the way. Amongst the glistening jewels and silk pieces, two collaborative bags and a hooded anorak, synonymous with his famous Met Gala outfit, can be seen. As Homer has arrived with loose definitions, it’s still not clear whether it is only a jewellery company, but we find it hard to believe that Ocean will confine himself to any such boundaries.


“Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all,” Ocean wrote in an Instagram Story. “This is three years in the making and there is so so much I’m excited to share with you all strangers.”

The 160-page catalogue is already sold out, but you can still view a preview of the collection, shot by Ocean and photographer Tyrone Lebon, on the Homer website.


If Ocean’s new brand follows what we already know of the man himself, its sure to be shrouded in mystery but always worth the wait.

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