- Words Aimee Phillips
The great outdoors just got a high fashion injection as Gucci transports us into The North Face's world with a fabulous new collection.
The campaign doesn’t just cover menswear and womenswear but outdoor recreation pieces too, such as tents and sleeping bags.
A campaign video, shot by Daniel Shea, features Gucci models frolicking in the great outdoors, head to toe in the covetable hybrid pieces – some of which are more practical for adventuring than others.
Set against a soundtrack of American rock band Creedence Clearwater Revival’s song “Bad Moon Rising”, the video carries a wholly nostalgic, 70s vibe. It’s the lockdown escapism we all needed.
In line with both brand’s sustainable policies, the collection includes peppy padded coats and quilted jackets and windbreakers – based on archival The North Face outerwear silhouettes and re-imagined in ’70s-inspired colourways. There’s also skirts, co-ords, sweaters and shirts in glorious floral prints, created especially for the collaoration.
As for logos, North Face has adapted its quarter-circle stamp, which pays homage to the famous granite Half Dome in Yosemite National Park, to include Gucci’s green-red-green stripe.
The collaboration comes after Gucci creative director Alessandro Michele’s “radical” restructuring of the house’s output in May 2020, taking to social media with plans to only create “the essential”. “We are a big brand, so we have a responsibility to take care of our industry”, Michele explained of the house shift towards “fashion that has a longer life”.
Head to gucci.com to purchase pieces from the collection.