Harry Styles has officially launched his very own beauty brand, Pleasing, and we need EVERYTHING.

With a simple slogan of  “find your pleasing,” we first heard rumours of Harry Styles’ first business venture back in May, when he registered a trademark in the U.K. for a “wholesome perfume and cosmetics” business. Styles was listed as the director alongside Emma Spring in the initial filing.


Now launched to the world, the ex-One Directioner’s beauty brand has debuted with several different nail polishes, a moisturising antioxidant serum and a serum-filled roller pen. Created to be gender-neutral, in the future, Pleasing will release products in a drop-style format.


Speaking exclusively with Dazed, Styles said: “We’re Pleasing and we’re not perfect, and we are always gonna be trying to learn to do better,” he admits. “Do I have any idea where Pleasing will be in five years? No. Obviously I have an idea of what I would like us to be aiming at, but honestly, I don’t know. That’s what makes it exciting to me.”

“I don’t think being beautiful or feeling beautiful is about looking good. When people are happy and glowing, they’re radiating. And that’s what I think the products do, it’s about helping you feel beautiful.”

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