- Words Notion Staff
Bask in the exuberance of Northern indie-pop heroes, Cassia’s new music video for “High Tones”.
Vintage glamour, tropical tones and a sprinkling of indie sleaze come together in the eclectic cocktail that is Cassia’s new visual for “High Tones”. It’s a video that perfectly encompasses the track’s energy, which benefits from a funky bassline, electric guitar goodness and bright drum patterns. Summery vocals add to the feel-good tune, which was inspired by the blissful chaos of sun-drunken festival days. It looks dotingly on memories characterised by distorted sounds and blurry lights, with a pint in hand and sunglasses tip-tilted.
Opening up on treasured festival moments, the Macclesfield-hailing band explain, “We’d get in the van with the lights of the road and the high tones ringing in our ears. Usually the mark of a memorable night.” They continue, “We wanted to make a song that encompassed that feeling for us, one you can dance to, that’s carefree & funky with loads of bounce and groove.”
Moving through to the visuals, Cassia speak on wanting to express the danceable-feel of “High Tones”. They say,”When we started chatting to director Harry Deadman and he said he wanted to shoot on film, we thought he was crazy- but it actually made the whole shoot day such a sick experience. It was mainly single takes and everyone was cheering through the scenes, singing and shouting along. It was epic.”
The indie-pop anthem precedes Cassia’s upcoming EP, which promises to soundtrack summers all over the globe, as well as a skit touring with Circa Waves and Bastille across the UK. It marks a new era for the three-piece outfit, now drawing on the help of other creatives rather than their former, more insular songwriting process. Since the release of their more vulnerable offering, “Why You Lacking Energy?” in 2022, frontman Rob Ellis has dedicated his time in LA, Cape Town, London and Berlin to writing alongside a host of collaborators.
As Cassia gear up for their UK tour and some major UK festivals this summer, listen now to the addictive, sun-soaked single, “High Tones”.