Social media has changed the way we interact with our favourite artists. More than just musicians, they’re now personalities, people we can interact with on the daily. Now more than ever we’re aware that musicians are pretty normal people, they just have a weird job. Every week we get to know one of our favourite SoundCloud heroes, internet dating style, in our new column, Internet Crush.
Take Kate Bush’s wistful weirdness, the internet’s obsession with reappropriating 80s ephemera and a dose of Hollywood superstition and you end up with something resembling the music of Rainey Qualley, aka Rainsford. The sister of model/actress Margaret Qualley and a Miss Golden Globe winner herself, Rainsford has fused all of the above with a unique talent for capturing the pop music zeitgeist. Over the last two years, she’s built up a catalogue of self-released pastel-palleted sad girl pop and is slowly becoming the sleeper pop icon of Instagram’s dreams. It’s safe to say she was a natural choice for the first Internet Crush of 2018.
