Social media has changed the way we interact with our favourite artists. More than just musicians, they’re now personalities, people we can interact with on the daily. Now more than ever we’re aware that musicians are pretty normal people, they just have a weird job. Every week we get to know one of our favourite SoundCloud heroes, internet dating style, in our new column, Internet Crush.
The internet has produced plenty of weird and wonderful new kinds of music over the last decade of its dominance. From blog-house to bedroom pop there are plenty of genres that wouldn’t exist without the web but rarely has an artist owed so much of their sound to it as Elohim. A curious mix of EDM drops, bubblegum pop choruses and emo aesthetics, Elohim seems to draw on everything the internet has to offer when creating her music. On paper it shouldn’t work, EDM is beyond its nadir and the ironic power pop trend isn’t far behind but in reality, Elohim’s sound captivating.
Buoyed by shamelessly uplifting lyrics, her music is inspiring a generation of post-Marshmello teens to embrace their flaws and thrash about to hyperactive electro-pop. Her latest single ‘Fuck Your Money’ is completely infectious, with lyrics that tackle growing up poor and struggles with mental health. It starts as a simple electro-pop ballad but soon morphs into something altogether more strange, the beat peeling away at the end for the most self-aware drop this side of dubstep. With her growing legion of online fans and her all-encompassing aesthetic Elohim was an obvious choice for this week’s Internet Crush.