Covering Notion 93, JNR CHOI teaches us how to navigate a life in the limelight whilst building a career with longevity.

“Originality is going to come back. Trending is cool, but it doesn’t have much substance. No one falls in love with a ‘trending’ artist.” 


Covering Notion 93, JNR CHOI reflects on navigating the music industry in 2023, looking past the hype to place integrity and longevity above all else.


Order a physical copy of Notion 93 featuring JNR here.


JNR CHOI wears Fred Perry exclusively at JD Sports.

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