Lost Girl tells us about stepping into her R&B bag, touring with Craig David and why 2023 will be her year.
Tired of people making their commitment issues your problem? Lost Girl feels your pain. In the next stage of a journey that’s already seen some huge collaborations, her new single puts an R&B twist on the sentiment that really, ‘it’s not me, it’s you’.
Speaking to Notion in 2020, with only two singles out, Lost Girl was yet to find the huge social media success on social media that lay in her future. Now with over 12 million global streams, TikTok is where the artist has really shone, accumulating over eight million likes on the platform. Speaking on the ‘Black Queer TikTok Panel’ recently, Lost Girl explained that being a role model was ‘the most important thing’ in life for her. It makes sense considering her content creation style is rooted in a commitment to authenticity.
Whether she’s covering songs, dancing, or talking about her experiences as a queer woman, if some of her harder tracks suggest a frosty exterior, Lost Girl’s online presence reveals a softer centre. In a recent TikTok she talks about her vulnerabilities and previous struggles to fit in, hoping her fans can get to know her beyond her music.
Known musically for her infectious hooks on songs with the likes of Hardy Caprio, Ivorian Doll and BackRoad Gee, with new single “Trust Issues” the artist is pivoting from her garage era and embracing a more soulful sound. Tapping into emotions, but with an unapologetic message, Lost Girl is providing the anthem for getting out of toxic relationships.
We chatted to Lost Girl about stepping into her R&B bag, touring with Craig David and why 2023 will be her year.
It also feels like it marks a shift in your sound in terms of an R&B influence, would you agree?