- Words Jake Gunay
- Photography Paula Trojner
- Styling Lawson Mpame
Newcomer Alex Gough takes you on a smooth car journey; drawing you in with catchy beats, jazzy rhythms and cleverly thought-out wordplay.
Imagine your hair blowing in the wind, your coolest sunglasses on and simply taking it in
and enjoying the feeling. An energetic trip of hard-hitting sounds mixed with introspective
lyrics takes us through the motions as we stop off at bars, hit bumps and meet crossroads
along the way. This musical road trip is truly an experience that will stay with you long after
it is over.
Alex Gough is a young, unique, and fresh voice in the music industry. A creative mind from
Waterford, Ireland, he takes on the role of producer, drummer and rapper. From receiving his first drum kit as a birthday present and starting a band with his friends, the drums have always remained a consistent part of Alex’s early musical life.
Whilst also absorbing the inspiration and influence of a variety of artists, such as Kendrick
Lamar, J Dilla, Anderson Paak, D’Angelo and Yussef Kamaal – Alex forms his own unique sound. It’s one that’s already garnering him attention – Gough has become one of Spotify’s RADAR artists for 2020.
- Outfit Indigo and Cloth
From attending an all-boys school to joining the CIT Cork School of Music, the real defining moment of Alex Gough’s career came when decided to release his first song, “Breakfast” during his first year at college. Despite his inner doubts about how his voice would be perceived, the release allowed Alex to overcome his reservations about putting himself out there for others to hear.
The quality of music that has been released since shows us how far Alex has evolved since his
initial barrier of self-doubt – continuing to put out singles, such as “Amnesia” (featuring
Ghostking Is Dead) and “Afraidofmoney”, followed by “FOOL”, which came out at the
beginning of this year. Not forgetting his first two full EP projects – ‘The Infomercial Tape’ and
‘80%’. However, the music only tells a part of the story.
We managed to catch up with Alex and discuss his process, his ambitions for the future, and what to expect from his new mixtape, ‘FOREVER CLASSIC’.
You seem like a person who draws a lot of inspiration from going out, experiencing the world and reflecting on it. Has the effect of COVID-19 pushed you to draw inspiration from different areas?
I think “PLASTIC (DBS)” is definitely a “pour-my-mind” out kind of song. It all came out at once one quarantined evening and I had to actually sit down after it haha. There was a lot of self-reflection and some questions I never really gave myself time to ask and answer. It really made me think about everything going on personally so I guess I was forced to look at myself and my health. That, and Dear SJ, from 80% was quite a big one in terms of personal realisation.
“HEART ATTACK” and “BACKSEAT” are the first two singles released for your upcoming EP ‘FOREVER CLASSIC’. What was it about these songs that made you want to share them first?
Would you say this project shows how your music has developed from your previous work?
What is it about the drums that drew you in and made you elevate towards that style of sound? Of course, you can play other instruments too, so why are the drums in particular so special to you?
As well as the heavy drum sounds, there is also a hint of jazz in your music. Where did that inspiration come from?
For any new listeners, what do you want people to take from your music?
When you think of the future, how far do you see yourself taking music? What are your hopes and ambitions?
If you could collaborate with any person who would make you hold your hands up and say, ‘That’s it, I’ve officially achieved everything!”, who would it be and why?