- Words Yazzi Gokcemen
For their second collaboration, PUMA and PLEASURES are bringing us a capsule collection merging sportswear, technical apparel, and outerwear.
PUMA is once again collaborating with PLEASURES, the LA-based cult label which takes inspiration from youth culture. Earlier this year, the two brands debuted their creative partnership with the Overdyed Velophasis – a vintage-esque, mauve edition of Puma’s classic trainer – and successive music initiative, Velophasis Sound, to celebrate the launch. For part two, which drops October 21, PUMA x PLEASURES have designed a capsule apparel collection which re-works sportswear codes.
Building on the DIY aesthetic of their initial collaborative product, this capsule features cut-and-sew items as well as an eclectic mix of references. Included are rave-themed accessories, technical outerwear pieces and graphic t-shirts emblazoned with ‘Sportartikelhersteller’, a nod to PUMA’s heritage as a German sportswear manufacturer, and American pop-culture symbols distinctive to PLEASURES.
The collaboration is also returning to Velophasis – the trainer has been treated with another bold new colour scheme, and Velophasis Sound System will travel to Berlin to host an Oktoberfest-themed rave on October 19. With the capsule’s geometric zip-off sleeve jackets, masked bucket hats and hardwearing messenger bags sure to make appropriate attire for the event, we’ll see you on the dancefloor.