- Words Solly Warner
Taking from both brands' DNA, Maison Kitsuné and PUMA merge Japanese and French design elements to create a fresh and unique collection.
Sports company PUMA and fashion brand Maison Kitsuné are partnering together for the first time for a full collection, merging the brand’s Paris-meets-Toyko aesthetic with PUMA’s classic styles and sport heritage.
The colour palette plays with different shades but keeps it mostly tonal and earthy. Rubberised finishes and merged signature logos can also be seen throughout the designs, helping to elevate this chic street style collection. Detailed utilitarian pieces like the Military Jacket and Cargo Pants stand out alongside basics like track suits, tees, and hoodies that feature embroidery and minimalistic designs.
The Military Jacket is made of a technical fabric that not only protects you from winds, but also keeps you comfortable in wet conditions too. It includes an all-over graphic print lining with thin padding and multiple front flaps and hook and loop pockets for secure storage solutions. Coming in perfect form and function, the Cargo Pants feature six pockets, graphic embroidery, and a regular fit.
Rubber mudguards are a key element in the footwear portion of the collection, rooted in Japanese heritage, much like Maison Kitsuné. The Ralph Sampson Mid comes in a black nylon upper with a moulded rubber overlay in tan, in a mid-cut style. The Roma takes on a more subtle and clean look with a white leather upper with contrast stitching and a tan gum outsole. Minimalism meets functionality at its fullest for the accessories, including a backpack, waist bags, caps, and bucket hat.
The PUMA x Maison Kitsuné collection is available now on PUMA.com, Selfridges and END Clothing. The collaboration is also available on maisonkitsune.com and select Maison Kitsuné stores across the world.