- Words Josephine Amstad
- Photography Joe Magowan
UK singer-songwriter Samuel Jack catches up with Notion about how it felt when his track "Feels Like Summer" song blew up, his favourite summer memory, and what's next.
With over 10 million worldwide streams to date, it’s safe to say that Samuel Jack’s evocative track “Feels Like Summer” is a runaway success. It went viral across Instagram Reels in America before making its way to TikTok and finding itself on Spotify’s Global Viral Chart and 12 other Spotify playlists. Samuel Jack transmutes the song’s status from social media soundbite to a fully-fledged mainstream hit with the release of the track’s music video.
Distilling the song’s nostalgic mood into visual form, sun-flecked cinematography captures summer in the city, creating a sentimental kaleidoscope of those memories that make summer so special: kids playing in the water, a woman rollerskating, a joyous street party.
Speaking on the song, Samuel Jack illuminates, “There’s definitely a sense of nostalgia about the song. I wrote it at a time when I looked to those good times to see me through. Music can totally transcend time and space and carry your mind to all sorts of places, even when you’re not exactly where you want to be. That’s what this song is for me. It takes me back, it takes me forward, it takes me through.”
Samuel Jack is no overnight success story. Written at a time when Jack wasn’t flourishing, the triumph of “Feels Like Summer” is a testament to how far he has come. With memories of driving home from gigs in London having barely covered petrol, Samuel Jack is set to headline London’s Omeara in September – the artist’s rise is well-deserved.
Samuel Jack catches up with Notion about the new music video, what music is inspiring him at the moment, and what is next for the artist and more.
How did it feel when “Feels like Summer” starting blowing up on Instagram Reels and then TikTok?
What inspired the track?
You are headlining a show at the Omeara in London this September! What can we expect from a Samuel Jack live performance?
What music is inspiring you at the moment?
What’s next for Samuel Jack? Is there anything exciting in the pipeline?
So much stuff. I feel like I’m still just warming up on writing. Excited to get back in the studio, collaborating, and pumped to start getting back on stage. Stay tuned.
Finally, what is your favourite summer memory?