Rihanna's inclusive Savage X Fenty lingerie line reaches ground-breaking heights as it's valued at $1 billion.

Savage X Fenty reached the milestone after a round of Series B funding that raised $115 million for the company’s upcoming expansion into retail, Forbes reports. This was led by private equity firm L Catterton, in which LVMH has a stake, helping the brand secure the investment for its upcoming athletic wear expansion.


Despite the recent news that the conglomerate had decided to put the RiRi’s luxury Fenty Ready-To-Wear line on hold, LVMH and Rihanna “reaffirmed their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare, and lingerie.”


Savage X Fenty saw revenue growth of more than 200% last year and according to a statement from the company, the brand also “increased its active VIP member base by more than 150%.” Reports now suggest that the line is on track to become the global lingerie market leader by 2025.


Through foundation and application, Rihanna has proven that diversity and inclusivity are more than just a couple of buzzwords.

Related Articles

Rihanna Stars in New Fenty Holiday Campaign

Rihanna shares a taste of her Savage x Fenty campaign for the new Tagged by Savage range, with new styles for the holiday season.

Biker Gang Caramel Curves Rev Up Savage X Fenty’s Latest Campaign

Rihanna’s lingerie label Savage X Fenty has enlisted female biker crew Caramel Curves for her latest campaign.

Koffee for Notion 84

Raised by her single-mum in Spanish Town, Jamaica, Koffee is taking the reggae scene by storm, both in Jamaica and globally. Following her coveted spot as Apple Music’s May 2019 Up Next artist, she graces the third cover of Notion 84.