PUMA’s Velophasis soundsystem celebrates the voices of tomorrow while encapsulating the spirit of Notting Hill Carnival.

PUMA’s latest Velophasis Sound event landed at just the right time: when Notting Hill Carnival was around the corner.  


Last Friday, bank holiday weekend excitement spilt into Studio West for a showcase of up-and-coming artists en route to global stardom. British-Nigerian, and DJ to PinkPantheress, JJess took the Velophasis Sound for a spin, mixing an eclectic set of carni-ready bangers. Ivor Novello rising star Willow Kayne also brought her unique energy to the stage, warming up the crowd with her jungle-infused rap jams.  

Selectors like Izzy Bossy, Remi Burgz, Selecta Suave, Keyrah and Rachel Anson held down the 1s and 2s for the rest of the night, blending a range of genres with soundsystems in mind.


Custom tooth gems and free drinks were just a couple of other pulls at Velophasis Sound, which is becoming a must-attend event for any fashion-conscious tastemakers interested in the future of music.  

First hitting shelves in January, the Velophasis trainer is more than a suave reboot of its 2000s predecessor. Symbolic of the cross-pollination between music and fashion, the shoe fuses style with sound, connecting buyers to a wider community of sneakerheads constantly on the lookout for fresh musical flavours. 


The PUMA Velophasis is available to purchase now online, in PUMA flagship stores, and select retailers.   



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