- Words Cal McIntyre
Lee has announced their global sustainability goals which aim to advance sustainability practices in materials and operations within the iconic denim brand.
In honour of the 50th anniversary of Earth Day that just passed, Lee, the legendary brand known for its iconic denim and innovative technologies, announced its first-ever global sustainability goals for 2020. Established under Lee’s recently launched global sustainability platform, ‘For a World That Works’, these goals focus on pursuing more sustainable solutions for apparel development and production.
Chris Waldeck, EVP, global brand president of Lee revealed about the initiative, “At Lee, we are committed to doing our part to help lead our industry toward a better future. Our global sustainability goals will guide our actions and help accelerate our commitment to providing products that drive positive changes for our environment and communities while delivering the quality and style consumers expect from Lee.”
Lee’s four global sustainability goals are to:
- Power 100 percent of all owned and operated facilities with renewable energy by 2025.
- Utilize more than 50 percent sustainable synthetics by 2025.
- Source 100 percent sustainably-grown or recycled cotton by 2025.
- Increase Indigood™ dyed products every year through 2025.
Launched in February, For A World That Works™ unites Lee’s legacy of innovation and purpose with a responsibility to build a stronger, more sustainable world. Learn more about Lee’s sustainability goals and For A World That Works TM at here!