- Words Madison Stewart
Beats by Dre are getting a gen-Z makeover by digital style mavens, NAYVA.
Beats are getting a gen-Z makeover with their partnership with NAYVA, a female-fronted fashion and beauty series based on Youtube’s next-gen content network, Kyra TV. Hosted by four of the internet’s hottest content creators, NAYVA take the seriousness out of fashion and bring a contagious down-to-earth enthusiasm towards pushing boundaries in everyday style.
In their series, which they dub the “cable TV for the digital generation”, NAYVA share quirky makeovers, on-trend tips, streetwear features, and collaborate with brands who share their passion for individuality and dressing outside of the box.
NAYVA’s partnership with Beats showcases the individuality of their new Club collection, a bold new edition of the Solo3 Wireless line which celebrates finding your tribe and speaking through style. Naturally, NAYVA have created a full-length episode centred around a styling challenge, incorporating the aesthetic of the Beats into their on-trend streetwear looks, along with a playlist featuring their favourite songs. The message from NAYVA and Beats is clear: if it makes you happy, wear it.
Check out the video below and have a listen to the NAYVA X Beats playlist on Apple Music here.