- Words Stella Marbles
Beats by Dre are getting a gen-Z makeover by digital style mavens, NAYVA.
Beats are getting a gen-Z makeover with their partnership with NAYVA, a female-fronted fashion and beauty series based on Youtube’s next-gen content network, Kyra TV. Hosted by four of the internet’s hottest content creators, NAYVA take the seriousness out of fashion and bring a contagious down-to-earth enthusiasm towards pushing boundaries in everyday style.
In their series, which they dub the “cable TV for the digital generation”, NAYVA share quirky makeovers, on-trend tips, streetwear features, and collaborate with brands who share their passion for individuality and dressing outside of the box.
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NAYVA’s partnership with Beats showcases the individuality of their new Club collection, a bold new edition of the Solo3 Wireless line which celebrates finding your tribe and speaking through style. Naturally, NAYVA have created a full-length episode centred around a styling challenge, incorporating the aesthetic of the Beats into their on-trend streetwear looks, along with a playlist featuring their favourite songs. The message from NAYVA and Beats is clear: if it makes you happy, wear it.
Check out the video below and have a listen to the NAYVA X Beats playlist on Apple Music here.