- Words Notion Staff
Scotch & Soda, the Dutch fashion brand, in solidarity with communities worldwide sends a message of universal love with their dual campaigns that combat COVID-19 related hunger and the unjust incarceration of LGBTQ minorities.
Standing together alongside The Hunger Project and the LGBTQ Freedom Fund, Scotch & Soda announced two initiatives for the month of June in support of some of the most affected minority groups in these unprecedented times.
Scotch & Soda’s ‘Love Wins, Today and Every Day’ Pride month campaign introduces non-medical face-masks that will benefit The Hunger Project, a global, non-profit organisation committed to the sustainable end of world hunger.
“We are proud that Scotch & Soda is supporting us in our ambitious goal to end hunger by 2030. This contribution enables us to create significant impact globally,” says Annelies Kanis, director of The Hunger Project Netherlands. “It supports our intention to make sure that we reach out to every last person and invest in 500,000 of The Hunger Project’s highly trained community leaders on the ‘village frontlines’ around the world to help stop the spread of COVID- 19.”
Two genderless styles are available online now, featuring a solid black mask and a limited-edition style embroidered with the words I’m Smiling in a smile-shaped, rainbow font, as a nod to Pride.
Scotch & Soda will simultaneously expand its ‘Born to Love’ campaign in celebration of ‘Off Season’, the brand’s newest shopping destination for men, women and kids. The e-commerce platform features re-issued stock and one-of-a-kind pieces at reduced prices.
Scotch & Soda will donate a percentage of the Off Season sales to support humanitarian organisations. Twenty per cent of sales of a selection of Born to Love items will be donated towards The Hunger Project. In addition, 10% of all US Off Season sales will go to the LBGTQ Freedom Fund, a non-profit organisation seeking to curb the disproportionate harm of mass incarceration of the queer community, and to raise awareness of the over-incarceration of LBGTQ people in the United States. Additionally, 50% of sales on selected items which Scotch & Soda calls their ‘Wardrobe Heroes’ initiative on social commerce, will be donated to support both organisations!
Find out more here and view the mask below!