What Went Down at Jägermeister’s Star-Studded ICECOLD Oxford Street Party

With Jägermeister revealed as behind the ICECOLD Supermarket experience, last night saw the celeb-filled launch party hit London’s Oxford Street.

Jägermeister Opens the ICECOLD Supermarket On Oxford Street

The ICECOLD supermarket opened its doors this morning, with Jägermeister revealing themselves as the iconic brand behind the icy experience.

A Unique ICE-COLD Experience is Hitting Oxford Street

Announced by Michael Dapaah, the ICECOLD Supermarket is opening on Oxford Street this month, promising a chilly experience full of surprises.