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With Jägermeister revealed as behind the ICECOLD Supermarket experience, last night saw the celeb-filled launch party hit London’s Oxford Street.

The ICECOLD supermarket opened its doors yesterday morning, with Jägermeister revealing themselves as the iconic brand behind the icy experience. Last night saw the exclusive launch party in celebration of the two-day event, as Wes Nelson surprised partygoers with a live set as the shots flowed at the secret underground party inside the store.


Wes was joined by Love Islanders Billy Brown and Josh Le Grove, alongside ‘store manager’ Michael Dapaah of course. Huge crowds formed along Oxford Street as passers-by tried to gain entry to the exclusive party, with music heart from the streets. As well as Wes’s headline DJ set, DJ Majestic, Molly Collins, Martin 2 Smoove & Andy Purnell and Beyond Chicago also played the underground room.


The Supermarket is still open today, Friday 14th October, at 58 Oxford Street, London, W1D IBH until 6.00pm. If you missed the party, we’ve got you covered. Take a look at what went down below and find out more about the ICECOLD Supermarket here.

Michael Dapaah and Wes Nelson
Josh Le Grove
Michael Dapaah
Billy Brown and Josh Le Grove

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