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Announced by Michael Dapaah, the ICECOLD Supermarket is opening on Oxford Street this month, promising a chilly experience full of surprises.

There’s a new and unique shopping experience coming to London this month. Actor, rapper and comedian Michael Dapaah, also known Big Shaq, took to Instagram to announce the launch of the ICECOLD Supermarket hitting Oxford Street.


With doors opening at 10AM on Thursday the 13th and Friday 14th at 58 Oxford Street, shoppers should look out for someone in a penguin suit holding a golf sign. Follow the sign and you’ll discover the ICECOLD Supermarket chilled at -18 degrees, full of limited-edition products from a single brand.

Visitors can get their hands on unique merchandise and discover the secret Instagrammable freezer room, alongside a gifted bag of swag as they leave.


There’s a chance to be the one lucky guest who will win the Ice Cold Golden ticket, offering access to an exclusive event on the 13th of October at The ICECOLD Supermarket checkout. Only open for the 13th and 14th of October from 10AM to 6PM, this is not one to miss.


Check out the social media hype on Instagram, Twitter and Facebook.

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