- Words Solly Warner
- Photography Via Opeimu
We get an exclusive look behind the scenes of King Promise’s music video for his single “Slow Down”.
Born and raised in Accra, Ghana, King Promise is a passionate songwriter and storyteller inspired by love, partying, and family, partnered with an irresistible blend of Afrobeats, Hip-Hop and R&B. Since his first official release in 2017 via Soundcloud, King Promise’s fanbase quickly began to grow and before he knew it his career had taken off.
With his irresistible signature crooner lyrics and palpably warm and danceable energy, King Promise is somewhat of a hidden gem outside of West Africa. He has over 35 million streams on his top 5 tracks on Spotify alone and claims Ghana’s most-streamed album of all time with his 2019 album ‘As Promised’, which saw him share tracks with the likes of RAYE and Wizkid.
Now making his grand return with his first single to follow a year-long hiatus, “Slow Down” sees the Ghanaian artist deliver a blend of his signature, smooth style to create a track that will certainly have your feet moving. King Promise allows his creativity to take centre stage for this indulgent smooth offering. King Promise and his love share a connection centre stage in the Andy Matijey-directed visuals, bringing life to the sensuous nature of the song.
Speaking on the single, King Promise says: “This song is special to me and sounds like nothing out there. I wanted to go crazy with the video, so I told Andy to allow his imagination run wild with the concept. The concept is pretty easy and wavy, but the outcome of the video itself feels grand at the same time, and I love that about this video.”
“Shooting ‘Slow Down’ was pretty fun. We were having our own party whilst shooting lol. Me and the mandem kept sipping and vibing whilst I shot through the scenes. The director had everything planned out so it was literally an easy-going fun shoot. I chose to work with Andy Madjitey (Director) and his team because I’ve seen his work over the years as he’s come up the ranks and the massive talent he has. Also, one thing that was vital was how much he wanted to work with me as well. for me, if someone really is about you and what you do, it’s 90% certain they’ll give their best when you involve them at a point because they love it too. He came up with a sick simple concept but the great thing about the video is that as much as the concept is pretty simple, the outcome of the video itself is Grand and I like that about this video. I could say it’s the best video I’ve shot yet.“
