- Words Miriam Balanescu
Taking its next step towards global domination, TikTok has founded its very own radio station.
TikTok has taken their next step toward global dominion by setting up their own radio station, designed to implant tunes plucked from “For You” feeds firmly in your head.
Realising TikTok’s knack for sending songs spinning off into virality, boosting sales of everything from classic hits to kickstarting the careers of new musicians, the social media outlet has turned its hand to radio. TikTok Radio lands courtesy of SiriusXM, with – perhaps unsurprisingly – TikTok creators as its hosts.
Billy (@8illy), Cat Haley (@itscathaley), Hindz (@hindzsight), Lamar Dawson (@dirrtykingofpop), and Taylor Cassidy (@taylorcassidyj) are among those taking the reigns as presenters. Radio takeovers are also promised from the likes of Lil Nas X, Ashnikko, Dixie D’Amelio, Normani, Ed Sheeran, and Bella Poarch.
Scott Greenstein, President and Chief Content Officer at SiriusXM, has said: “Our groundbreaking new channel with TikTok is a first-of-its-kind, capturing the pulse of the global music culture, vibrancy and vitality found on the entertaining social platform. The creators, who are also presenting the music on TikTok Radio, are deeply involved in the channel and will reflect the unique sound and personality of TikTok that is so enmeshed with today’s music culture and community.”
Devoted primarily to TikTok viral hits, we know we’ll be tuning in.