Undiscovered is a weekly playlist sharing our pick of the best new music from the world's most exciting emerging musicians. You heard it here first.
"Opinion" by Willow Kayne
Rising Gen-Z star, Willow Kayne, shrugs off the haters with her confident new single, "Opinion". Big Boss Energy on this one. Willow shared: "I’m definitely one for airing out stupid comments I receive in my music, and this was just another opportunity to remind people of how childish it can sound sometimes. I'm fighting fire with fire!"
"Lads! Lads! Lads!" by SOFY
SOFY tackles toxic masculinity in a tongue-in-cheek way on this new, Lily Allen-esque earworm single. Inspired by the '4 Lads in Jeans' meme, SOFY shared: "The song brings to life some important messages about lad culture...but in a light-hearted way...using humour to call out problematic behaviours like catcalling."
"Life's Pleasure" by Amber-Simone
"Life's Pleasure" is one of three self-produced tracks on Amber-Simone's new EP, 'Black, No Sugar’. Speaking on the track, she said: "I wanted to be able to be more experimental with this one and sonically capture that emotion [taking the past for granted], from romantic nostalgia into a jagged realisation of reality and in many ways yearning for some of the simplicity of the past back.”
"Life of an Immigrant" by Cashh
Finally sharing his project, 'Return of the Immigrant', London rapper Cashh fuses rap and dancehall as he shares his experiences being deported to Jamaica in 2014. “I poured 7 years worth of blood, sweat and tears into this project,” Cashh said of the tape.
"Round" by Infinite Coles
Emerging NYC artist, Infinite Coles, shares new single "Round" on which he confronts his inner demons, consulting his conscience on how to end the cycle of emotional desire he’s trapped in. Produced and written with multi-instrumentalist Bryndon Cook a.k.a. Starchild, it’s another taste of his ‘Destiny’ EP.
"Joanne" by Shaefri
Irish-Egyptian artist, Shaefri, shares this pared-back single. It's just another example of the rising artist's adept storytelling ability.
"I H8 U" by Melladaze
The debut single from brand new girl group, Melladaze, "I H8 U" is a relatable, upbeat pop bop about wanting to move on from your ex.