- Words Jake Gunay
- Photography Will Beach
South London's INFAMOUSIZAK is pushing the boundaries of what it means to be a rapper; ranging from a variety of slick beats whilst delivering a stylistic flow.
With a mix of fast hip hop and melodic vocals, an aspiring basketball player turned musician has arrived as one of the biggest young talents coming from South London.
From studying Sports Science at the University of Worcester, INFAMOUSIZAK eventually found himself writing bars and jumping on beats upon entering a friend’s room who was making music at the time, and following the encouragement of another friend to try it out. This turned out to be all the motivation he needed to discover his new calling in life. The man and the music simply clicked, and he never looked back.
As a self-taught producer and mixer, INFAMOUSIZAK takes charge of every aspect of his musical creations. His rising popularity came from releasing music on SoundCloud, after learning his craft by adding his own spin on a Xavier Wulf & Skepta song, “Check It Out (Remix)”, titled “EAT In”. From there, it was only a matter of time before he mastered his technique and found his own unique sound.
After a number of singles, including “Awks”, “HOMEOWNER” and “NO L”, INFAMOUSIZAK’s first project ‘DEEP THE NIGHT’ makes you feel spaced out – like you’re floating in a zero-gravity spaceship. All your senses take a break as you glide through time and space, coming out the other end feeling ten times lighter than before you entered. A combination of upbeat vibes, banging bass and meaningful lyrical content, it is a free-flowing journey like no other.
With a strong discography already under his belt, it is only a sign of what is to come as the burgeoning creator seems destined to propel himself into the stratosphere.
Would you describe yourself as a lyrical rapper? Or do you focus on the all-round music process?
I draw my inspiration from all types of places, it could be conversations I have with my friends, hearing a beat that catches my ear. I think an interesting one though would be movies. I enjoy watching films at the cinema and sometimes film-scores catch my ear, it makes me think of ways I could incorporate new sounds into my own music.
On the topic of your album, ‘DEEP THE NIGHT’, you have stated “the night time is when the more real side of you comes out”. Do you write lyrics late at night to get the best out of yourself?
You started off sharing your music on SoundCloud – is there a certain stereotype around SoundCloud rappers that needs to be broken down? And perhaps you can play a part in making that point with your music?
Was it originally a nervy experience putting your music – and thereby yourself – out there? Or were you always confident you would succeed?
Your dream was to play basketball professionally before you got into music, do you still play?
What’s your favourite rap album of all time and why?
You taught yourself how to produce beats, what was that process like? And is there a beat you made when starting off that you’re particularly proud of?
Stormzy has declared himself a fan of yours through his Instagram, what did it feel like receiving that sort of recognition from somebody who is very influential in the music scene?
What are your hopes and dreams for the next few years?