- Words Cal McIntyre
Self-taught producer, multi-instrumentalist, rapper and songwriter Kevin George is back with his idiosyncratic and introspective brand of R&B in his latest release 'When You're Alone'.
Multi-hyphenate creative powerhouse Kevin George is gearing up to gallop firmly into his own spotlight with the release of ‘When You’re Alone’ off of his EP ‘Three Can Play, At Love’.
The Connecticut raised, Los Angeles based artist has been garnering a storm behind him for some time and for good reason with his raw, vulnerable and nurturing brand of R&B. Effortlessly wavering from rap to haunting vocals, Kevin George truly does it all as his prolific and honest lyricism leaves you entranced in the story he wants to tell you.
Speaking on the latest release, and the journey he has been on so far, Kevin George revealed to us, “Recently, I’ve been released from my contract with Island Records. Signing with a major label so early on in my career was the worst decision I’ve made thus far. From releasing two EPs including my breakout hits “High Like This” & “She Don’t Love Me” under my mentor Chris Anokute’s Label, Young Forever, to signing with a big company like Universal all within the same year got the best of me. I let the pressures of a big investment take a toll on my creative and that was my biggest issue. I almost lost my innovative spirit and started searching for fire in others other than within myself. It changed the way I created music and made me less confident in myself and my own ear. I felt as if I had to compete with my peers rather than sticking to my roots. I can go on and on about the pressure, but at the end of the day, it’s all up to me. What a learning experience it’s been though. I’m still alive, smarter & greater than I ever was. Constant evolution has always been the goal. Cheers to the most honest piece of work I’ve ever done. Back to the basics. Written and produced by me. Excited for what’s to come.”
Dive into the mesmerising and emotive new track from Kevin George below.