- Words Blessing Borode
Global sports brand, Puma, hail afrobeat superstar, Wizkid, as the face of their collaboration with JD Sports.
Known for its evolving style that captures the essence of culture, Puma have decided to relaunch the Suede Classics range for AW20, partnering with Wizkid as the campaign ambassador.
First landing in the scene in 1986, the suede collection has catered to many individuals who take pride in their style, “from the courts to the curbs, from the ’80’s b-boys to today’s hustlers”, this is a style that passes through and connects with every generation.
Puma marketing director shares: “We’re thrilled to have Wizkid as the face of the new PUMA x JD Suede campaign. A truly innovative and exciting artist in the music scene, Wizkid embodies the passion and hustle we look for in someone to represent PUMA and we look forward to working with him for the AW20 season.”
The campaign launches online at JDSports.co.uk and in stores on November 4th 2020.