Zendaya and Lewis Hamilton Go Pink for Valentino

Valentino are set to unveil their latest advertising campaign next week, the ‘Pink PP’ Fall 2022 collection. Named after Creative Director Pierpaolo Piccioli, the house has tapped international friends of the brand Zendaya and Sir Lewis Hamilton.

The full pink looks were captured by photographer Nicolas Kern, creative directed by Law Roach.

Piccioli explained the concept: “One color, bold, strong, fluid, extravagant, one colour to summarise everything I like in fashion and everything that I choose to represent: the liberation from the ordinary, a space to be oneself, a loud symbol for equality and love. 

Continuing to explain the choice of ambassador, he describes: “As a consequence it was almost natural to me to look (and find) something that could embrace the need for expression and representation of a new and liberated humanity. I chose Zendaya and Lewis for the PINK PP for the same reason I created this colour, beautiful souls that use their voice and talent to unify, integrate, build.”