- Words Notion Staff
IT-girl Zendaya is the latest face of Valentino for their Rendez-Vouz Spring 2022 Campaign.
An ambassador for the brand since 2020, Zendaya and Valentino’s latest creative output sees the drop of a new campaign video for Spring 2022.
Released this week, the video was filmed at Warner Bros. Studios in Los Angeles by Marcell Rev and Scott Sakamoto, including Stephen Gallowato’s choreography to “Crystalised” by The XX. It includes Zendaya floating between a backstage, created by Happy Massee, and the streets of LA.
Creative director Pierpaolo Piccoli has previously discussed Valentino’s relationship with the actor: “This is why I chose her, for all that she represents. Throughout an aesthetic choice, it is possible to represent a whole identity. This is the power of fashion and this is the power of human beings,” he said. “I think it’s fundamental to pass strong messages through the identity of a person and Zendaya perfectly represents the values that I want Valentino to stand for, such as equality and inclusivity. I chose Zendaya as a person, for what she stands for, and not as a model.”