Gucci and Adidas release sportswear-themed campaign images for their collaboration launching on June 7th.

It seems 2022 is the year for Adidas’ big collaborations, having dropped a collection with Prada, as well as fuelling Balenciaga team-up rumours. Next month sees the launch of Adidas x Gucci, the meeting of two brands you may not traditionally imagine together. The common ground between their designs: a heritage in sportswear.

 

Gucci creative director Alessandro Michele was inspired by archival catalogues, capitalising on both brands’ encoding of trios of lines. The sport-inspired pieces feature the white three stripes of adidas on one side, with a the red and green Web of Gucci on the other.

The capsule covers many pieces of apparel, from tracksuits and T-shirts, jumpsuits to dresses, and bowling shirts and accessories, emblazoned with Adidas’ three-stripe motif and Adidas Originals’ trefoil emblem alongside with the Italian fashion house’s GG monogram. The collection also reflects both brand’s desire to reach innovation and sustainability goals, often using “future-conscious material fabrications” like polyester, cotton and viscose.

 

The latest lookbook was captured by photographer Carlijn Jacobs, under the art direction of Christopher Simmonds, with bold colours and visually clashing items.

Adidas x Gucci will launch on June 7 across select Gucci stores, dedicated pop-ups, and online, as well as on the Adidas Confirmed app.

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