Demna's Balenciaga taps Bella Hadid to front their latest campaign for the new 'Crush Bag'.

Going back to basics for this season, Bella Hadid posed for the newest Balenciaga collection by Demna. Sitting down with a black exposed thong, the look also included a black leather trousers attached to the brand’s new viral footwear.


The new “Crush Bag” is being showcased, a new silhouette in puffy leather. The new accessory was unveiled during Balenciaga’s Winter 2022 runway presentation, featuring a unique collapsable and expandable design that reimagines the iconic Balenciaga Hourglass bag shape. It also comes with either a convertible silver or gold chain, or a single leather strap.

Hadid is joined in the new campaign by artists and models including musician Aya Nakamura, Lina Zhang, Inti Wang, Abdou Diop and Zuo Chen. The collection showcases a versatile ‘back to basics’ Y2K aesthetic, and plenty of chunky boots.


Various sizes of the Balenciaga Crush Bag are now available in “Black,” “Optic White,” “Sweet Pink,” “Vivid Green,” and “Metallic Silver” from Balenciaga.

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