- Words Josephine Amstad
BULLDOG Gin and Printworks partner up to unveil the BULLDOG Gin Courtyard, a dedicated space at the iconic dance venue where revellers can enjoy twists on their favourite gin classics.
After 18-months of pandemic planning, Printworks kicked off its long-awaited comeback on the 17th of September with a 40-show season of unmissable events, including performances from The Chemical Brothers and Artwork. Check out the full line-up here.
Now, Printworks teams up with BULLDOG Gin to launch the new BULLDOG Gin Courtyard. The dedicated drinking space aims to highlight the best that BULLDOG gin has to offer from BULLDOG’s Supersonic Gin and Tonic to their Gin’Spresso Martini. Bolstering an already unshakeable partnership which birthed the BULLDOG Gin Yard at Field Day and the already existing Printworks Gin’Pouriam, the forward-thinking brands continue to connect on their vision of innovation.
Speaking on the union, Campari Group UK’s Marketing Director, Sandra Brunet elaborates: “BULLDOG’s partnership with Printworks has gone from strength to strength and is a natural fit that perfectly showcases BULLDOG Gin’s credentials as the only gin suitable for higher energy occasions and crafted specifically for the new generation of gin consumer. A gin like no other, it’s clear to see why BULLDOG works so well in the world of music. After a difficult year for the nightlife industry, we are proud and excited once again to be working with iconic London venue Printworks and are looking forward to what lies ahead for both the brands and customers.”
Making a name for itself as the gin of the music world, the launch of the courtyard adds to the list of exciting music partnerships for BULLDOG Gin, including collaborations with music charity Nordoff Robbins and Notion.