In collaboration with

Calvin Klein's 2019 Fall campaign, #MYCALVINS IRL, features Naomi Campbell, Diplo and Bella Hadid among others to blur the line between public image and private realities.

Alongside supermodels Naomi Campbell, Bella Hadid, and producer Diplo stands Euphoria star Jacob Elordi, actress Jelly Lin, NFL star Odell Beckham, models Matthew Noszka and Cara Taylor, and musicians Beth Ditto and Lay Zhang. The campaigns diverse cast of fearless personalities are used to emphasise the idea that sexy is a state of mind; each comfortable in their own skin and each confident in their Calvins.


Celebrating the different perspectives of what sexy looks like, the campaign blurs the line between the public image and private realities of its star-studded cast whilst posing the question: “How do you do sexy? Perfectly filtered or IRL raw?”

The Fall 2019 campaign draws attention to the brand’s new underwear offerings which include: Neon, 1981 Bold, across both men’s and women’s categories, and Liquid Touch, in the women’s tailored bra category.


After announcing earlier this year that the brand was saying adios to print ads, the #MYCALVINS movement continues with their IRL (In Real Life) campaign which will embrace a video-first approach and be supported by digital, social, and high-impact outdoor locations. Check out the campaign below!

Related Articles

Calvin Klein x Palace: Who Saw That Coming?

Palace has unveiled its “CK1 Palace” collaboration with Calvin Klein, an unexpected drop including unisex denim, tees, and underwear.

Calvin Klein Launches ‘Blank Canvas’ Campaign

Calvin Klein brings it back to basics with their latest Spring/Summer ‘Blank Canvas’ campaign which stars Megan Thee Stallion, Rina Sawayama, Koffee and more.

Gigi Hadid Fronts Kith for Calvin Klein Campaign

Kith brings a fresh twist to Calvin Klein's signature underwear with help from supermodel Gigi Hadid.