- Words Nick Lowe
Calvin Klein's 2019 Fall campaign, #MYCALVINS IRL, features Naomi Campbell, Diplo and Bella Hadid among others to blur the line between public image and private realities.
Alongside supermodels Naomi Campbell, Bella Hadid, and producer Diplo stands Euphoria star Jacob Elordi, actress Jelly Lin, NFL star Odell Beckham, models Matthew Noszka and Cara Taylor, and musicians Beth Ditto and Lay Zhang. The campaigns diverse cast of fearless personalities are used to emphasise the idea that sexy is a state of mind; each comfortable in their own skin and each confident in their Calvins.
Celebrating the different perspectives of what sexy looks like, the campaign blurs the line between the public image and private realities of its star-studded cast whilst posing the question: “How do you do sexy? Perfectly filtered or IRL raw?”
The Fall 2019 campaign draws attention to the brand’s new underwear offerings which include: Neon, 1981 Bold, across both men’s and women’s categories, and Liquid Touch, in the women’s tailored bra category.
After announcing earlier this year that the brand was saying adios to print ads, the #MYCALVINS movement continues with their IRL (In Real Life) campaign which will embrace a video-first approach and be supported by digital, social, and high-impact outdoor locations. Check out the campaign below!