Creative Chaos: Cottweiler

As part of a limited series, we get an AAA pass to LFWM and explore the creative chaos backstage for some of London's most promising designers. Round three: Cottweiler.

Cottweiler has enjoyed much success since its inception back in 2012, when it was founded by Ben Cottrell and Matthew Dainty. After successfully winning the British section of the Woolmark Prize and bagging themselves over $50,000 in invest, the brand has been ever on the up, finding fans in the likes of FKA twigs and Skepta.

Entitled The Lost Art of Cruising, there seemed no better place to showcase their AW19 collection than in a quiet and dingy East London car park. A commentary on how technology prevents us from enjoying face-to-face interaction, the brand once again honed in on their infatuation with revamped sportswear, this time looking particularly at golf as a key source of inspiration. It was caddy-vibes all round as a selection of models carried golf bangs and wore golf-style caps and visors brandishing the brands logo. It was provocative, forward-thinking and perfectly produced. There’s no denying that Cottweiler are becoming of the UK’s most prolific brands.


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