For the duration of June, Gap will be spotlighting six individuals to welcome in Pride month and launch their new collection.

1969 birthed high street store Gap, known for its all-American jeans and casual daywear. Now, the brand has unveiled a collection of smooth and polished loungewear, denim, tees, and more to mark Pride month.


An urban myth once circulated that ‘Gap’ stands for ‘Gay and Proud’ – though brand has since hushed those claims, Gap’s latest, _ and Proud, draws on this legend. Showcasing six individuals who are modelling the new Pride-themed clothing range, the collection includes tight-fit denim suits, crisp cream jackets and a mottled tie-dye ‘Love for All’ tee.


Gap’s models include Sakeema, a dancer, artist, and activist, Gap District Manager Bryan, musician Delilah, Rico, an activist and public speaker, Kelsey Ellison, performer and content creator, and Rain Dove, activist and model.


The collection will be available to purchase online.


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