- Words Notion Staff
The Montreal-based brand is back with its most expansive campaign to date, featuring an appearance from music legend Alanis Morissette.
Inspired by the hustler determination of city living, Moose Knuckles’ FW23 collection brings its iconic silhouettes back to life just in time for the colder months. Notably, this is Carlos Nazario’s first campaign after being announced as the brand’s new Creative Director earlier this year.
‘90s alternative music pioneer Alanis Morissette takes the campaign’s lead, uniting a group of up-and-coming creatives leading their respective fields. Javon Walton, of Euphoria fame, Beatrice Domond, the first female sponsored Supreme skater, Toronto-based artist Mustafa The Poet and model Shy all join the global superstar for the street shot video and lookbook.
Encompassing the full winter experience, this collection flaunts a range of Moose Knuckles’ most emblematic coating pieces. Prompted by the calm and unforgiving conditions of the frigid Canadian tundra, the Cloud Long Parka, OriGinal Debbie Bomber and Bunny faux fur hoodie are for anyone looking to make a statement during chillier months.
Moose Knuckles’ FW23 collection is now available online, in selected retailers and in the brand’s own boutiques.