- Words Bliss Zhawi
Canada's acclaimed outerwear brand Moose Knuckles debuts their Sping/Summer 2020 campaign 'Surf Rodeo' which was shot on the picturesque and stunning Northshore of Hawaii.
With the Spring/Summer 2020 campaign, Surf Rodeo, Moose Knuckles celebrates the strong origins of the brand which are embedded in the ranch-culture that both Canada and Hawaii have shared since the 1970s.
Some notable faces you can expect to see in the lookbook are Hawaiian local skateboarder and surfer, Evan Mock and his brother Alika Mock along with the stunning Melrose Boyer and Malia Murphy.
The latest instalment of products from the brand offers warm, stylish and practical components in the apparel for men, women and kids. Surf Rodeo blends cowboy aesthetics with metropolitan sensibilities during a Hawaiin adventure. The colour palette of neutral black, brown, navy and cream doesn’t just mean anyone can wear the range but is also a careful consideration of the design detail that is exclusive to the Moose Knuckle brand identity and the paniolo culture which is centred on family, craftsmanship, music and nature.
Dive headfirst into the SS20 collection from Moose Knuckles below!