Canadian winter-wear brand Moose Knuckles have unveiled their horror movie-inspired new visuals for their AW18 collection. Titled the ‘Shady Maple Motel’ Moose Knuckles’ new campaign comes complete with a short horror movie showcasing the new range of coats, jackets, boots and more. Given a typically Canadian twist, the campaign centres on doughnut-chain Horton’s heiress Kim Horton on a winter break with a group of friends. Checking into the motel her and her friends soon run afoul of some of its more sinister guests, making for a campy, 80s horror inspired lookbook that’s also full of doughnuts.
In collaboration with
- Words Russell Dean Stone
Moose Knuckles draw on classic horror imagery for their new Autumn Winter 18 campaign.
Meanwhile, Moose Knuckles’ new collection is packed with winter staples, designed to protect you from even the harshest of Canadian winters. Playing off the themes of danger and luxury, the collection echoes the campaign, with bold new colour options and oversized styles.
Leading the collection is a range of outerwear for AW18 including the classic Stirling Parka, 3Q Jacket and Ballistic Bomber, alongside new styles for the season including the Pearson Jacket a new urban-inspired design perfect for every day. Attention to detail, premium techniques and luxury fabrics are as present as ever, showcased in styles such as the Stella Canvas Parka, Whitewood Puffer and Seaforth Bomber.
Moose Knuckles’ AW18 collection is available online and in selected UK stockists now including Harrods and Selfridges, for more information head to the Moose Knuckles’ website.