- Words Solly Warner
Tommy Jeans taps into the power of creativity to inspire social change with their 'Music Takes Us Further' campaign.
Tommy Hilfiger’s latest campaign is built on the brand’s deeply rooted music heritage. The “Music Takes Us Further” campaign was brought to life by an eclectic mix of creative talent including musicians, poets and activists from diverse walks of life. Each shares their unique perspective on utilising music to drive social change, inspiring fans to contribute a future that “Wastes Nothing and Welcomes All.”
The campaign is self-shot and self-styled by the inspiring cast of creative talent encompassing different nationalities, sizes, ethnicities and gender identities. Some of the exciting talent includes: Kai-Isaiah Jamal, JGrrey, Annahstasia, Gabriela Richardson, and Zoey Lily.
For the Spring 2021 collection, classic styles and archive heroes are updated with a fresh modern twist and available in extended sizes. Continuing the brand’s sustainability mission, high-tech innovations allow for more sustainable fabrications. This includes 100% recycled denim created using an innovative technique that blends bedsheets with other recycled cotton scraps. Water use is also reduced considerably, enabling the brand to save up to 50 litters of water per garment compared to like-for-like denim washes.
The collection will be available on tommy.com, at TOMMY JEANS stores worldwide and through select wholesale partners beginning February 4, 2021.