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- Words Notion Staff
Tommy Jeans has released its AW20 collection, clashing traditional Midwestern styles with a sartorial East Coast aesthetic.
Tommy Jeans has just launched its colourful AW20 collection, which builds on Tommy Hilfiger’s ongoing sustainability mission to create fashion that Wastes Nothing and Welcomes All. This season incorporates innovative materials and production methods including 100% recycled cotton and thread made from recycled plastic bottles.
For the campaign, Tommy Jeans enlisted a number of burgeoning musicians, models, DJs and dancers from around the world, namely Sheani Gist, Havana Liu, Lucia Luciano, Wooseok Lee, Ohkemo, Salem Mitchell, G Meyer and Carlie Hanson.
Each of the young creatives snapped themselves in videos wearing the covetable new clothes, from DJing and skateboarding to dancing and having fun at home.
Celebrating the iconic American brand’s 35th birthday, the Tommy Jeans AW20 collection has reinvented its heritage classics through the lens of an all-American kaleidoscope.
Taking inspiration from Midwestern states including Colorado and Montana, the collection clashes a sartorial country aesthetic with East Coast, Ivy League prep. Inspired by a visit to Telluride City in the Rocky Mountains, the multi colour-pop collection is a cosy way to make a statement this autumn.
From snowboard-inspired nylon jackets reminiscent of 80’s slope style to tartan jackets and buffalo checks from the Midwest to a town and country elevation pulling on university influences, Tommy Jeans AW20 covers all bases. Cop fresh sneakers, colour-blocked windbreakers, puffer jackets, sweatshirts, beanies and accessories.
Shop the collection at uk.tommy.com