Fashion designer Daniel Lee launches his debut Burberry campaign featuring Shygirl, Skepta and Raheem Sterling.

Newly titled creative officer of Burberry Daniel Lee this week launched his first-ever Burberry campaign, featuring Shygirl, MC Skepta and Raheem Sterling. Taking over previous creative officer Riccardo Tisci in late 2022, Daniel has today shared a glimpse of his artistic revision of the high-end fashion brand, and it’s a collection of intimate portraits. 

Praised for his previous work as creative director of Bottega Veneta between the years of 2018-2021, the fashion designer is ready to make a statement with this new campaign. Starting a fresh slate, the designer has wiped Burberry’s Instagram account and released a sneak peek of what’s next in store.


Sharing a selection of delicate portrait shots with Burberry’s vintage prorsum horseferry logo, Daniel hints at how he plans to drive the fashion brand forward. With each image shared with a simplistic hashtag of ‘Burberry,’ Daniel is leaving the fashion industry on its toes.