- Words Notion Staff
Fashion designer Daniel Lee launches his debut Burberry campaign featuring Shygirl, Skepta and Raheem Sterling.
Newly titled creative officer of Burberry Daniel Lee this week launched his first-ever Burberry campaign, featuring Shygirl, MC Skepta and Raheem Sterling. Taking over previous creative officer Riccardo Tisci in late 2022, Daniel has today shared a glimpse of his artistic revision of the high-end fashion brand, and it’s a collection of intimate portraits.
Praised for his previous work as creative director of Bottega Veneta between the years of 2018-2021, the fashion designer is ready to make a statement with this new campaign. Starting a fresh slate, the designer has wiped Burberry’s Instagram account and released a sneak peek of what’s next in store.
Sharing a selection of delicate portrait shots with Burberry’s vintage prorsum horseferry logo, Daniel hints at how he plans to drive the fashion brand forward. With each image shared with a simplistic hashtag of ‘Burberry,’ Daniel is leaving the fashion industry on its toes.