Find out what to expect from next week’s exciting panel discussion on how to get your voice and story heard in the creative industries.

Unleashing the spirit of authenticity, the union between the late American tattoo artist’s Sailor Jerry Spiced Rum and British singer-songwriter Hak Baker is one of shared boundless energy. Both with an unwavering passion for the arts, and a belief in championing the underdog, it’s a match made in heaven. With a long history supporting grassroots communities in music and culture, Sailor Jerry amplifies the voices of those who forge their own path, just like innovative artist Hak Baker. Finding a place where cultural rebellion meets creative celebration, they both aim to spotlight pioneering, authentic and inspirational talent who are doing things on their own terms. 


For our upcoming event in London next week, we decided to celebrate just that: the power of independence and authenticity. Platforming those disrupting the industry with their boundary breaking art, we are teaming up with Hak and Sailor Jerry for a panel discussion on how to get your voice and story heard in the creative industries. Hosted by author and journalist Grant Brydon, Hak Baker will be joined by Global Brand and Culture Ambassador of Sailor Jerry Spiced Rum Gemma Kane, makeup artist Emily Wood as well as tattoo artist, founder and creative director of SANS PATRIE Delphin Musquet.  


Taking place on Wednesday 22nd November at London’s Hoxton Shoreditch, the ‘Unheard Voices’ conversation will explore how to overcome the trials and tribulations of the British creative world, and the ways in which you can become a trailblazer just like the uniquely diverse panellists themselves.  


Spaces are limited, so for the opportunity to attend, please register your interest by 4PM on Monday 20th November by emailing [email protected] with your full name, any guests full names and the subject title ‘Sailor Jerry’. We’ll notify those lucky enough to have bagged a space by 6PM on Monday 20th November. 18+ Only. Please Drink Sailor Jerry Responsibly.


The exclusive night starts at 7PM when doors open and a ‘Jerry Cola’ drink will be served on arrival for guests, then the panel talk will run from 7:30PM-8:30PM, before drinks & networking from 8:30PM – 9:30PM, and the festivities will finish up around 10PM.

And this isn’t the first event the two have joined forces on, the East End musician and Sailor Jerry Spiced Rum have been working in close partnership across the last year, working together on elements including a run of Limited Edition bottle labels; designing a custom made Sailor Jerry van for Hak to travel up and down the UK for his debut album Worlds End FM tour; and now in the latest evolution of a bold collaboration announcing ‘Sailor Jerry Presents: The Lock In Series with Hak Baker’ in 2024. 


With a limited number of party tickets up for grabs, fans can enter to win entry by purchasing any Sailor Jerry Spiced Rum serve at participating UK venues (sorry, Ireland, not this time), and upload your receipt online here to be in with a chance to party with Sailor Jerry and Hak Baker in a series of exclusive parties across Glasgow, Liverpool, London and Bristol over the next year.