- Words Solly Warner
Everyone's fave comfy shoe, UGG, releases their new collection made with carbon-neutral, plant-based materials.
Building on FEEL GOOD., the brand’s sustainability platform to articulate its long-term goals and commitment to people and the planet, UGG introduces the Plant Power Collection. Addressing the issue of carbon emissions, the collection features three footwear styles thoughtfully crafted with carbon-neutral, plant-based materials.
Iconic styles are reimagined with materials such as renewable sugarcane, Hevea rubber and natural hemp. The feeling of UGG comes from fluff made with plant based TENCEL Lyocell, made of wood pulp converted into regenerated cellulosic fibres sourced from responsibly harvested trees. The trees are grown on certified sustainably run farms.
Recreating the iconic look and feel of UGG’s ever-popular fluff franchise, the Fluff Sugar Platform and Fluff Sugar Sandal feature eye-catching design elements, platform outsoles, and responsibly sourced materials. Derived from renewable sugarcane; a rainwater-dependent resource that removes CO2 from the atmosphere and does not require irrigation, the SugarSole foam outsole allows for reduced dependency on fossil fuels by replacing petroleum-based materials.
The Neumel Natural also adapts the iconic look and feel of the brand’s best-selling Neumel chukka with plant-based materials like cozy TENCEL Lyocell lining. Its handcrafted, small-batch soles are made of Lactae Hevea latex harvested from the Hevea rubber tree. The Neumel Natural’s upper is woven from an environmentally preferred blend of 55% cotton and 45% hemp.
