- Words Ryan Cahill
- Photography Tom Goddard
As part of a limited series, we get an AAA pass to LFWM and explore the creative chaos backstage for some of London's most promising designers.
Northern-born Daniel w. Fletcher is no stranger to the LFWM circuit. After his debut show back in 2016, which served as part-protest to Brexit, he firmly placed himself on the map as one of the UK’s most promising new fashion talents. A few seasons and a Woolmark Prize nomination later, and it’s evident that he’s fully living up to those daunting expectations. For his AW19 collection, aptly named Postcards to the North, he presented an ode God’s Own Country. Championing his birthplace, he called upon Northern mills to help him produce fine fabrics to be used throughout the collection.
Fletcher also collaborated with photojournalist John Bulmer on a series of silk shirts and T-shirts, which feature images from 1960s Northern England, highlighting the influence of mass industry and social change. With moody blue and red hues, infusions of leather and dreamy denim elements, this diverse collection is the perfect progression from his SS19 offering, and once again positions the Dw.F brand as one that will enjoy success both on, and off, the runway.